Reliance Jewels unveils Tirupati collection for Akshaya Tritiya

Reliance Jewels, has unveiled tenth edition of its signature ‘Jewels of India’ collection, the Tirupati collection, paying tribute to the sacred land of Tirupati.

Reliance Jewels is offering limited-period festive discounts—up to 25% off on gold jewellery making charges and up to 30% off on diamond jewellery. Customers can also enjoy a 100% exchange value on old gold. These limited time offers are valid till May 5, enabling everyone to continue the age-old tradition of bringing prosperity in the form of gold and jewellery on this auspicious day.

Sunil Nayak, CEO of Reliance Jewels, said, “Jewellery is more than an adornment; it is a timeless expression of heritage, faith, and divine connection. The Jewels of India Tirupati collection is a heartfelt tribute to Lord Balaji, with his blessings imbued in every piece. It beautifully embodies the spirit of Akshaya Tritiya–a festival that signifies abundance and auspiciousness. With every piece of this collection, we are honoured to bring this sacred sentiment to life.”

Inspired by its legendary temples, majestic architecture, and the divine aura of its presiding deity, Lord Balaji, this exquisite gold, and diamond jewellery collection lends a touch of celestial grace to Akshaya Tritiya celebrations. Crafted with intricate detailing, the designs reflect the spiritual grandeur of Lord Balaji, the sacred Tirumala Hills, and the graceful allure of Srinivasa Kalyanam. Every ornament be it the regal chokers, resplendent long necklaces, delicately handcrafted bangles, or beautifully sculpted earrings---echoes the artistry of temple traditions, seamlessly blended with modern sophistication.

In addition to its statement masterpieces, the ‘Jewels of India–Tirupati’ collection also includes a range of lightweight wearable designed to imbue the sacred essence of Lord Balaji in everyday life. These affordable yet elegant creations allow customers to embrace spirituality and tradition in their daily lives, while the opulent designs make for breath-taking showstoppers on special occasions.

Since its inception in 2019, the Jewels of India initiative of Reliance Jewels has explored the rich artistic traditions of various regions, including Karnataka, Rajasthan, Odisha, Uttar Pradesh, Gujarat, Maharashtra, Tamil Nadu, West Bengal & Madhya Pradesh through its resplendent jewellery collection. Each edition has beautifully translated the heritage, craftsmanship, and cultural motifs of these states into exquisite jewellery designs. Now in its tenth edition, this initiative continues to celebrate India's vibrant heritage, bringing to life the faith and divinity of Tirupati through intricately crafted jewellery pieces.